The Ferrari A-League?

Dwight Yorke is in the media an awful lot at the moment, typically for his 'All Night' reputation and issues concerning regular playing time before the World Cup, but this advertisement for Hyundai disguised as reportage is taking the soap opera a little too far:

The A-League is sponsored by Hyundai, which is also believed to have picked up part of the tab for Yorke, but its Australian public relations general manager denied last night speculation that Yorke's choice of motor vehicle was an issue with his company.

"I wasn't aware there was an issue with Dwight Yorke's contract with Sydney FC," Power said.

"But we at Hyundai understand that Mr Yorke's normal mode of transport is a Ferrari.

"While Hyundai is already at the top level of Japanese quality and finish, we don't pretend to be at Ferrari's level of sports-car appeal.

"The type of motor vehicle Mr Yorke chose to drive in his time in Australia was optional.

It it part of Dwight Yorke's contract with the A-League to have his name so transparently involved in the marketing of Hyundai motor vehicles? Evidently not, otherwise wouldn't Hyundai have made a few advertisements with him? We can only accept this as a cheap publicity shot (the standard reflex action of a PR manager) during a period when anything related to Dwight is fodder for the tabloids.